xCHANGE is a revolutionary movement supporting creative executives as they transform their environments through design-driven business strategy. We bring a cutting-edge process to the intersection of creative leadership and brand building, and we’re doing it through epic buzz sessions across the nation.

Be a part of this momentous event! Top design executives, invited from Fortune 1000 corporate and agency art departments, will gather for a refreshing day of networking with peers as well as thought-provoking presentations from leading industry experts. You’ll leave xCHANGE with a new collaborative network and approach to the evolving business models that the most productive creative groups are adopting.

We’ll bring in extraordinary keynote speakers to offer you on-point best practices and stimulating ideas. Meet presenter Jeni Herberger, a creative mentor and trailblazer known for her perspectives on pushing business strategy and presenting insights on leveraging the power of design. Regional guest presenters will share tools and methods for gaining the design advantage.

Our facilitator

Internationally-recognized as a powerful force in changing the way people approach the business of branding and design, Jeni Herberger works tirelessly with creative leaders and corporate executives teaching them to connect and communicate. For over two decades, iconic brands such as Starbucks, Harley-Davidson, REI, Keurig, Green Mountain Coffee Roasters, and Adobe Systems have turned to Jeni for advice on transforming their creative communication platform and forging effective connections between business policy and brand strategy.

Jeni is a dynamic corporate strategist and engaging speaker giving clients and audiences an unforgettable experience and unprecedented insight into designing a profitable reality uniquely their own. Her easy-going approach and quick-minded assessments are nothing short of brilliant. She focuses on the fundamental components of complex practices and is an agent of change for the business of design.

Jeni is founder and managing partner at The Fulcrum Agency. When not traveling the globe, she divides her time between the emerald city of Seattle and the golden coast of Kona, Hawaii.

Our partners

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.


Focused on design transformation, design systems, and design leadership, The Fulcrum Agency works with organizations to align business policy and creative processes making brands more effective. Our approach is tailored and the results are measurable. Through custom training, design education, process refinement, and organizational overhaul, we enable deeply innovative environments where executives and creative teams are more collaborative. Contact our managing partner, Jeni Herberger, for details on how we can help you.


InVision is the world’s leading design collaboration platform. We help teams of all sizes to deliver better digital experiences, faster, together. Millions of people use InVision to prototype, review, refine, manage and user test web and mobile products. InVision drives the product design process at leading Fortune 100 companies, including Disney, IBM, Walmart, Apple, Verizon and General Motors. Backed by Accel, ICONIQ Capital, FirstMark Capital, Tiger Global and others, InVision is headquartered in New York City with more than 300 employees worldwide.